Describe the finish you like
Think about the overall effect before naming a look. Do you prefer a softly luminous finish or a more matte appearance? A subtle eye or a defined liner? A sheer-looking lip or a deeper colour? You can want a stronger lip while keeping the rest of the makeup understated.
Tell the artist what you usually wear and what would feel unfamiliar. If you rarely wear makeup, that is useful context. If you have a favourite feature you like to emphasise, include it. A clear brief leaves room for suggestions while keeping your comfort at the centre.
Save references with a reason
Choose two or three photographs and explain the detail you like in each: the warmth around the eyes, the lip colour, the softness of the brows or the amount of definition. A reference is a starting point, not a guarantee of an identical result on a different face.
Lighting, editing and filters can change how a makeup look appears in a photograph. Where possible, include an image that shows the details clearly. In the photograph above, the warm eye colours and rose-toned lip give you specific features to discuss, rather than only a broad label such as “soft glam.”
Bring the outfit into the conversation
Share the colour and texture of your outfit, scarf if you will wear one, and any statement jewellery. A quick photograph is often enough to explain the palette. You do not have to match every colour; the aim is to discuss which details should stand out together.
Also mention the setting: an indoor dinner, a daytime gathering, an outdoor event or a celebration that moves between spaces. Tell the artist if professional photographs are planned. These details help frame the conversation about the look and any touch-ups you may want to discuss.
Work backwards from when you need to be ready
Your ready-by time matters more than the event’s advertised start. Leave room in your own schedule for dressing, accessories, travel and photographs. Ask how long the proposed appointment needs before confirming the time.
If several people are booking together, share the number of people and each person’s deadline. Let the artist know about other appointments that day. Confirm the location and access details so there is one clear plan rather than several separate messages.
Your makeup enquiry checklist
- Occasion, date, location and ready-by time.
- Number of people who would like makeup.
- Reference photographs with the details you like and anything you would avoid.
- A photograph or description of your outfit and accessories.
- Relevant product sensitivities or preferences to discuss directly with the artist.
Ask what preparation is needed, what the appointment includes, and whether any touch-up arrangements are available. Share product concerns in advance so they can be discussed before the appointment.
See Rukaiya’s makeup and beauty collection for inspiration and send your brief to enquire about availability. If your occasion also includes henna, our henna design guide can help you prepare a separate brief for that part of the day.
